In today’s fast-evolving workplace, success is no longer defined by quarterly profits alone. The most respected and resilient organisations are those that listen—consistently, intentionally, and empathetically. At Great Place To Work®, we believe that the best workplaces are built on trust, and that trust is built through feedback.
That’s why we offer two powerful tools: the Trust Index™ Survey and Pulse Surveys. These tools give leaders insight into what their employees are thinking, feeling, and experiencing—helping them build workplaces where people and performance thrive.
The Trust Index™ Survey is a globally recognized diagnostic that measures the health of your culture. It captures insights across five key dimensions: credibility, respect, fairness, pride, and camaraderie. With decades of research behind it, this survey goes beyond engagement to reveal what truly drives commitment, innovation, and retention in your workforce.
However, culture is dynamic—not something you measure once a year and forget. That’s where Pulse Surveys come in. These short, flexible check-ins enable organisations to listen to employees throughout the year and respond quickly to shifting sentiments. Whether you’re undergoing leadership transitions, rolling out a new policy, or simply maintaining momentum, Pulse Surveys provide real-time insights that help leaders stay agile and connected.
The Proof Is in the Data
According to global Great Place To Work® research:
- Companies that regularly measure employee sentiment and act on feedback outperform their competitors by 2x in employee retention.
- High-trust workplaces report up to 8x higher employee engagement and 4x higher revenue per employee than industry averages.
- 87% of employees in certified great workplaces say they are “willing to give extra effort” on the job—compared to 53% in typical workplaces.
A Client’s Perspective
Take Techno Brain Group, a certified Great Place To Work® company. After completing the Trust Index™ Survey and implementing culture insights from both it and follow-up pulse checks, they shared:
“The Trust Index Survey gave us honest, powerful feedback directly from our people. It wasn’t just about what was working—it showed us where we needed to grow. By listening and acting on the feedback, we’ve built stronger trust and improved communication across all levels. We’ve seen a visible shift in engagement and performance."
Listening Is a Leadership Advantage
What separates good workplaces from great ones isn’t the survey itself—it’s what leaders do with the feedback. When employees see their voices leading to action, it builds deeper trust, loyalty, and innovation.
But when organisations ask for feedback and do nothing with it, it breeds disengagement. That’s why sharing results, communicating next steps, and celebrating progress are crucial to keeping the culture conversation alive.
Don’t just check the box. Use feedback to fuel transformation.
- ✅ Use the Trust Index™ Survey to uncover the big picture.
- 🔁 Use Pulse Surveys to stay in tune in real time.
- 💡 Turn insight into action that your employees can feel.
Let your employees know they’re heard.
Let your culture speak louder than words.
Let your workplace become a great one—on purpose.
Ready to Elevate Your Workplace?
Start measuring what truly matters.
Schedule a free consultation with us today and learn how the Trust Index™ Survey and Pulse Surveys can help your organisation attract, retain, and engage top talent while building a high-trust culture.
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Let’s create a great place to work—together.
